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Learning points
Learning point #1
  Estonia is among the 5 most intelligent nations in the world. In PISA tests measuring knowledge level of schoolchildren in 56 countries Estonia has scored the honorable 5th place in 2006.

So, consider who you are talking to!
01.
02.
03.
04.
05.
Finland
Hong Kong
Canada
Taiwan
Estonia
 
Learning point #2
  Estonia is one of the rare countries where the number of quality daily newspaper readers is greater than of tabloid (yellow) ones. Plus there are 72 magazines in Estonia! It’s incredible considering the fact that our population is just 1.4 million.

So, consider what you say and where to say it!
Magazines per million
people:
51
8
Estonia
UK
 
Learning point #3
  According to Eurostat the purchasing power of Estonian residents is 72% of the EU average. The result places Estonia on the 20. position of the 27 member countries. The purchasing power of Finns is 116% (8th position), Lithuania 60% (23th) and Latvia 58% (24th).

So, consider what can be done!
Purchasing power in EU member states:
116%
72%
60%
58%
Finland
Estonia
Lithuania
Latvia
 
Learning point #4
  Estonia has received a great number of foreign investments per resident compared to other Eastern- and Central European countries. In 2006 the level of foreign investments reached 73,4% of GDP. Most of the investments come from neighboring countries with Sweden (39% of all foreign investments) and Finland (23,9%) on top of the list.

So, it’s a popular place to be!
The biggest investors in Estonia (share of investments made into Estonia):
39%
24%
Sweden
Finland
 
 
Learning point #5
 
The Internet is a vitally important communication channel in Estonia.

Since 1996, when the “Tiger Jump” government programme started, Estonia has been keen to adopt and innovate new e-solutions and is now among the top e-countries.
Estonia was the first country to have e-government and national e-elections.
E-banking is used by 80% of adults and over 76% of the people choose to use internet to submit their tax declarations.
Wireless Broadband Internet is almost everywhere and usually free so it’s not surprising that 79% (and growing) of Estonians use the Internet to help them find solution for their business and personal needs and desires.
Also NATO recently chose Estonia to host its Cooperative Cyber Defense Centre of Excellence.

So, consider what are the opportunities out there.
 
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